Think BIG about the Federal Contracting Space

In this interview with international business expert, speaker and social media marketing influencer, Akia Garnett, I provide tips on shaping products and services to meet federal standards, establishing a lead generation process,  writing proposals to meet the unique requirements of a scope of work, and what to do when you finally land the contract. 

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Brand Proposition

Your company provides something of value. But why is it of value? How does it help the buyer solve a problem? Dozens (maybe hundreds) of other companies sell the same service that you do. Successful vendors identify a “unique selling proposition." That simply means, what are you willing to do for your customer that your competitors either can’t or won’t? The real question is, how are you different?

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Capture StrategyJim Bender