Marketing Strategy Pack
What Benefits do you Get?
Articulate what differentiates your company
Describe in compelling terms how your offering provides Value
Focused and consistent messaging for marketing and sales staff.
Your company provides something of value. But why is it of value? How does it help the buyer solve a problem? Dozens (maybe hundreds) of other companies sell the same service that you do. Successful vendors identify a unique selling proposition (USP) that clearly sets out their differentiators. Having a succinct and motivating story for your company is key to capturing the attention of buyers and partners.
With the marketing strategy pack, we employ industry best practices to craft a strong elevator pitch, tag line and capability statement.
Here is how it works:
We start off with a strategy teleconference in which ZKDS will lead a 90-minute teleconference with the client to discuss the key attributes of your company’s USP and review the current marketing materials for your company.
In it we cover:
What passion drives your business?
What is your offering?
Describe your customer in as much detail as you can. What motivates them?
How is your offering different from what the customer is using now?
How does the customer measure the impact of your offering?
2. Next, you will get a strategy summary based on the findings from the teleconference that maps recommendations for next steps.
3. Finally ZKDS will produce a set of products for marketing your company. Usually these deliverables include:
A 30-second elevator pitch
Company tag line
Corporate capability statement
These products are the core items for marketing your business and can be re-purposed in print, online and social media materials as needed to raise visibility.